ShopBack had begun to spread its wings to neighbouring markets Malaysia and Philippines barely six months after its launch in Singapore in 2014. Fast forward to today, the ShopBack Group has a presence in 10 markets and caters to 34 million users.
ShopBack‘s Head of Market Expansion Josephine Chow shares about the importance of staying focused on the core business mission, stating that “Whatever you introduce — geographically expanding or product expansion — put together, they should fulfil that goal of what you’re trying to do, which is create better shopping experiences every day.”
Read more here: https://www.todayonline.com/big-read/big-read-short-new-crop-spore-mncs-taste-success-can-they-go-become-global-brands-1861916
