• Newsletter
  • Contact Us

Eyeota and YouGov Expand Partnership into Seven New Markets

  • Portfolio company
  • April 27, 2020

By Jeremy Soh, Anqi Chen, Weisheng Neo

Tags: Data, Consumer Insights

SHARE

“Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its data partnership with YouGov PLC, a leading international research data and analytics group, headquartered in London. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been leveraging YouGov / Eyeota audiences since 2016.

“YouGov is delighted to strengthen our partnership with Eyeota,” said William Ullstein, commercial director at YouGov. “We have had tremendous success in the U.S., U.K. and Germany over the years and we are excited about expanding our global capability footprint.  With our combined data and technology, YouGov and Eyeota offer advertisers and their agencies a crucial bridge between planning and execution that ultimately delivers better business outcomes.”

Eyeota’s audience technology platform delivers a consumer-safe, privacy compliant and globally consistent approach for data owners to transform their data into audiences for marketers to reach targeted customers. Eyeota’s direct integration with leading global demand-side platforms (DSP) and data management platforms (DMP) guarantees that audiences are accessible on all leading buying platforms. This new expansion allows marketers and agencies to seamlessly activate YouGov’s audiences in new Asia-Pacific and European countries through Eyeota’s platform and consistent modeling technology.”

Read more at https://www.globenewswire.com/news-release/2020/04/27/2022509/0/en/Eyeota-and-YouGov-Expand-Partnership-into-Seven-New-Markets.html

Other Posts You Might Like

Supermom Qualgro
  • Portfolio company

Singapore-based Supermom helps parenting brands navigate a post-cookie world

  • January 10, 2023
Read more
Accredify award
  • Portfolio company

Accredify Only Digital Trust Start-up to be Awarded President’s Certificate of Commendation for Contributions in the Fight Against COVID-19

  • January 4, 2023
Read more
sirionlabs
  • Portfolio company

SirionLabs Boosts Series D Round to $110M with Investment from Brookfield Growth

  • January 3, 2023
Read more
Supermom Qualgro
  • Portfolio company

Singapore-based Supermom helps parenting brands navigate a post-cookie world

  • January 10, 2023
Read more
Accredify award
  • Portfolio company

Accredify Only Digital Trust Start-up to be Awarded President’s Certificate of Commendation for Contributions in the Fight Against COVID-19

  • January 4, 2023
Read more
sirionlabs
  • Portfolio company

SirionLabs Boosts Series D Round to $110M with Investment from Brookfield Growth

  • January 3, 2023
Read more

Newsletter Subscription

Sign up to our newsletter and stay up to date.

 

Sign up

Singapore HQ

160 Robinson Road
#18-06 SBF Center, Singapore 068914

Linkedin-in Twitter Envelope

Sitemap

  • Home
  • Contact us
  • Terms and Conditions
  • News
  • Home
  • Contact us
  • Terms and Conditions
  • News
© 2023 Qualgro Partners Pte Ltd

Sign up to our newsletter!

  • Home
  • Portfolio
  • Team
  • Resources
  • News
  • Careers
  • Contact us
  • Home
  • Portfolio
  • Team
  • Resources
  • News
  • Careers
  • Contact us