“It’s been 87 days since the World Health Organisation declared COVID-19 a global pandemic. As the weeks have progressed, it has become abundantly clear that there is no going back to a pre-COVID-19 era.
A new normal has formed and it has shifted the way we interact, work, live, and even consume and buy products. Famous English naturalist and biologist Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.”
Adapting has been a key theme at PatSnap since the onset of COVID-19. From shifting to a new WFH model, managing the COVID situation in both our East and West offices, and adjusting to the needs of our customers during this unprecedented time, we’ve moved quickly and adapted expertly.
As a B2B SaaS business, adjusting has also meant rethinking how we sell our products and forge ahead with growing our business.
While the pandemic has been the source of a number of pain points, a silver lining has emerged. COVID-19 has allowed us to make a pivotal shift: go from being a sales-led driven company to a product-led growth company.”
Read more at https://e27.co/from-sales-led-to-product-led-patsnap-founder-shares-how-covid-shifted-their-growth-strategy-20200611/