“Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its data partnership with YouGov PLC, a leading international research data and analytics group, headquartered in London. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been leveraging YouGov / Eyeota audiences since 2016.
“YouGov is delighted to strengthen our partnership with Eyeota,” said William Ullstein, commercial director at YouGov. “We have had tremendous success in the U.S., U.K. and Germany over the years and we are excited about expanding our global capability footprint. With our combined data and technology, YouGov and Eyeota offer advertisers and their agencies a crucial bridge between planning and execution that ultimately delivers better business outcomes.”
Eyeota’s audience technology platform delivers a consumer-safe, privacy compliant and globally consistent approach for data owners to transform their data into audiences for marketers to reach targeted customers. Eyeota’s direct integration with leading global demand-side platforms (DSP) and data management platforms (DMP) guarantees that audiences are accessible on all leading buying platforms. This new expansion allows marketers and agencies to seamlessly activate YouGov’s audiences in new Asia-Pacific and European countries through Eyeota’s platform and consistent modeling technology.”