Qualgro portfolio company Supermom has teamed up with market research leader Nielsen IQ (NIQ) to release a collaborative whitepaper which explores how brands can effectively connect with Indonesia’s new generation of young parents—primarily Gen Z and Millennials.
The whitepaper delves into key insights from a joint study, tapping on Supermom’s extensive network of mothers. It covers topics such as the profile of young parents, parenting style and belief market across various industries, detailed category information, switching habits, shopping habits and purchase channels, the role of each channel, and purchased categories. This collaboration provides invaluable guidance for brands and marketers aiming to engage with this emerging demographic.
“Millennials and Gen Zs are the current dominators of Indonesia’s retail landscape today. With a combined population of 134 million, these gigantic generations are also the most consumptive compared to previous generations. They conduct 1-2x more offline shopping trips than previous generations and they double the unit sales of previous generations when it comes to online purchases,” said Hellen Katherina, Country Director of Supermom Indonesia.
For more information, visit: https://supermombusiness.com/news/impacting-the-next-generation-of-parents
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First published on Supermom’s website on 3 Jul 2024
https://supermombusiness.com/news/impacting-the-next-generation-of-parents
