Qualgro Partners’ portfolio company, Supermom, has secured S$18 million in Series B funding. The round was led by Granite Asia, with participation from Hearst Ventures and returning investors Qualgro Partners and AC Ventures. The Series B round follows an S$5 million Series A round led by Qualgro Partners in December 2022.
Supermom’s platform has garnered a community of parents, and provides brands with valuable insights to reach this influential demographic. Currently, Supermom has about 10 million parents across 6,000 networking groups, and has identified key opinion leaders – or key opinion moms (KOMs).
“When we add up all these numbers together, we have over 1.5 billion of social connections that overlap, but imagine the velocity if we activate the KOMs – that is 1.5 billion times the brand or content is being mentioned,” co-founder and CEO of Supermom, Luke Lim, shared.
The Series B funding will accelerate Supermom’s mission to expand regionally, enhance data capabilities, and bring even more value to parents and brands alike.
Commenting on this key milestone, Joan Ong, Co-founder and CSO of Supermom said, “When I started Supermom, my vision was simple: to build a community where parents could find support, resources, and connection. Today, with S$18 million in Series B funding, we’re ready to take this vision to a new level.”
“A heartfelt thank you to our investors and our amazing community for believing in our vision. Together, we’re creating a powerful impact on family life in the digital age.”
Read more about Supermom’s ambitions here: https://www.businesstimes.com.sg/startups-tech/data-platform-supermom-raises-s18-million-series-b-funding-led-granite-asia
