“Audience tech platform Eyeota is the first company in Australia or New Zealand to be given a data transparency compliance seal from the IAB Tech Lab.
The certification is awarded to data companies who pass an audit by an independent company. The third party must certify that methodology around data collection, processing and modelling met the IAB Tech Lab standards for data transparency.
The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.”
Read more at https://mumbrella.com.au/eyeota-awarded-australias-first-iab-tech-lab-data-compliance-certification-647717