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Singapore-based cashback platform ShopBack acquires BNPL service Hoolah

  • Portfolio company
  • November 2, 2021

By Jeremy Soh, Anqi Chen, Weisheng Neo

Tags: Data, Consumer Insights

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After the merger closes, ShopBack will own all of Hoolah, but the BNPL service’s brand, app and website will continue to operate as before, ShopBack founder and chief executive officer Henry Chan told TechCrunch. The merger means new features will be added to ShopBack’s platform, evolving it from a loyalty app for e-commerce purchases to enabling transactions with BNPL options.

Read more:

https://techcrunch.com/2021/11/01/singapore-based-cashback-platform-shopback-acquires-bnpl-service-hoolah/

https://corporate.shopback.com/blog/shopback-to-acquire-apac-s-leading-bnpl-player-hoolah-together-to-drive

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