The startup is building a monetization ecosystem for community creators on platforms like Facebook Groups, Reddit and Discord, leading them to partnerships with brands.
“The rise of communities is remarkable as consumers turn to Facebook and WhatsApp group communities to discuss their pain points, opinions on various categories and brands,” said Shashishekhar Mukherjee, head of media for Reckitt, one of Convosight’s clients. “Through communities we have seen a shift in engagement narrative from likes to meaningful conversations leading to consideration, advocacy, and increased ROI [return on investment].”
“Just like the influencer marketing ecosystem has changed the marketing landscape and enabled millions of influencers to earn a living, Convosight is igniting a new ecosystem for community marketing which will impact millions of community creators and start a new chapter in marketing,” says Heang Chhor, Founding Partner of Qualgro.
Read more at: https://www.techinasia.com/sequoiabacked-community-marketing-startup-convosight-banks-9m-qualgroled