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These New Earphones From Nura Can Create A Personal Profile For Your Ears Only

  • Portfolio company
  • May 20, 2020

By Jeremy Soh, Anqi Chen, Weisheng Neo

Tags: Data, Consumer Insights

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“Nura was founded in 2016 and was Australia’s largest ever Kickstarter campaign, raising $1.8M USD. Nuraphone was brought to market in 2018 and received some very flattering reviews because of how the headphones shape their sound to suit each user’s personal hearing profile. Nura has used its cutting-edge technology to pioneer personalized sound profiles so listeners can hear more depth and detail in their music. Think bespoke rather than off-the-peg. The new NuraLoop earphones use the same core technology as NuraPhones, but they are far more compact. 

The Personalised Sound technology used in NuraLoop uses highly sensitive microphones and advanced signal processing to monitor the otoacoustic emissions from a listener’s ears. Using a downloadable smartphone app for Android and iOS devices, the NuraLoop can detect activity inside the listener’s cochlea and learn any frequencies the listener may be more or less sensitive to. The app creates a personalized hearing profile that nura describes as producing sound in color. It’s even possible to turn the profile on and off to hear the difference that the tailored profile makes.”

Read more at https://www.forbes.com/sites/marksparrow/2020/05/20/these-new-earphones-from-nura-can-create-a-personal-profile-for-your-ears-only/?sh=2b0905ddb63c

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